Advertisement Regarding Housing Schemes Through Distribution Service Operators | ||
Reform ID | F159 | |
Reform Description | Before: No NOC was required for the relaying of advertisements regarding Housing Schemes etc. through distribution service stations.
After: Now, NOC from the concerned department and permission from PEMRA is required for relaying advertisements regarding housing schemes, etc. through Distribution Service Operators. |
|
Sector | Private Electronic Media | |
Beneficiaries | General Public/ Cable TV, IPTV and MMDS Operators etc. | |
Jurisdiction/ Location | Federal (Entire Pakistan) | |
Department | Pakistan Electronic Media Regulatory Authority (PEMRA) | |
Date of Implementation | 12.12.2022 | |
Details | Difficulty | No NOC was required for the relaying of advertisements regarding Housing Schemes etc. through distribution service stations. |
Analysis | In the absence of the proper regulatory framework regarding airing of the housing scheme related advertisement, substandard and inappropriate content was found to be presenting to general public which caused social and moral damage. | |
Solution | Now, NOC from the concerned department and permission from PEMRA is required for relaying advertisements regarding housing schemes, etc. through Distribution Service Operators. | |
Evidence |
Evidence |
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